You have a product but can’t find a market.
We study demand and identify the customers and channels with the most potential.
Service · Growth & sales
Sales strategy to sell more, and know why.
A good product doesn’t sell itself. We look at the market, at your customers and at how your team sells, and fix what is holding growth back.
- For
- Companies with a product but sales below potential.
- Outcome
- A sales process you can measure and improve.
- Focus
- The Mozambican market and entry into new markets.
When it makes sense
When sales don’t keep up with the product.
The team sells, but the numbers don’t grow.
We analyse the pipeline and find where opportunities are lost.
You want to enter a new province or country.
We assess the market, partners and route to entry before you invest.
You don’t know how much you’ll sell next quarter.
We set up indicators and forecasts that give management visibility.
What it includes
What we do.
01
Market research
Size, demand, prices and competition, with data from the ground.
02
Segmentation and value proposition
Which customers to serve first, and why they should choose you.
03
Entry into new markets
Channels, partners, distributors and the right order of entry.
04
Pipeline diagnosis
Where opportunities come in, move forward and get lost.
05
Sales indicators
Simple metrics to track: conversion, average deal size, sales cycle.
06
Tracking tools
Sales forecasts and dashboards the team uses every day.
How we work
Three phases. From diagnosis to execution.
What you get
- Market research with prioritised opportunities
- A sales plan with targets, channels and owners
- Indicators and a sales forecasting tool
- Hands-on support for the team during execution
Listen to the market
We talk with customers, partners and your sales team, and look at the numbers that exist.
Set the course
We choose the priority markets, customers and channels, with concrete targets.
Get selling
We follow execution with the team, measure results and adjust.
Frequently asked questions
About sales strategy, what people usually ask.
Yes. We work with data from the ground, conversations with customers and partners, and the public information available, adapted to each province and sector.
We don’t replace your sales team. We organise the process, prepare the team where needed and follow the results until the process runs on its own.
Yes. We assess the target market, possible partners and entry costs before the company commits.
Sometimes yes, sometimes a well-organised spreadsheet is enough. We start with the process; the tool comes after and, if needed, we build it to measure.
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Next step
Shall we talk about your case?
The first conversation is about understanding the problem. No commitment, and in full confidence.